Unique cocktails create event buzz

Ever been to an event that had its own cocktail?

When Cheryl Rich Heisler enrolled in Chicago’s American Professional Bartending School in 2011, her intention wasn’t to work at a bar or restaurant serving cocktails. Heisler said curiosity was the driver.

It was an experience that led the former corporate attorney-turned-entrepreneur to Mixed MetaPours, the Glencoe signature cocktail creation business she started last winter.

“I’ve always loved cocktails,” said Heisler, who is also a regular cocktail recipe contributor to Joy of Kosher magazine. “I love to sip, taste and mix, and I wanted some legitimacy in the field.”

Mixed MetaPours works with event planners or those having a special event, such as a milestone birthday celebration, wedding, Bar or Bat Mitzvah, corporate party or fundraiser to create a signature cocktail for the occasion.

Tying in the theme of the party, Heisler uses ingredients, spices, color, glassware and garnishes to create a cocktail that fits the goals and the demographic of the event.

With past creations that include The Rosy Future, Cactus Cocktail, Botanic Garden Stinger and The Pale Tracker, Heisler said the purpose of a unique cocktail is to help make the event special and memorable. It’s also an opportunity for businesses to improve their branding.

“Anyone can order a martini or a glass of wine, but how many times do you get the chance to sip something that reflects the people holding the event?” Heisler said. “One open bar is similar to another open bar, but a signature drink that ties into the theme of the event — people remember that.”

A Northwestern Law School graduate, Heisler practiced corporate law for three years before leaving the large firm where she worked for a marketing position at Kraft.

When several other attorneys began calling her, asking for advice on career changes, Heisler started her now 26-year-old company, Lawternatives, a career consulting business for attorneys and other professionals in transition.

“These were lawyers who didn’t want to be lawyers anymore, who were looking for a new career,” Heisler said. “I would tell them, ‘If you like something, go out and explore it hands on,’ and that’s exactly what I did when I went to bartending school.”

Heisler, who started Mixed MetaPours last year, said she thought of the idea while creating cocktail recipes for Joy of Kosher.

“Part of the fun of mixing is that you can put your personality into a glass,” she said. “What I realized was, I loved mixing for the magazine, but I wasn’t getting down to the micro level. I wanted to personally mix drinks for individuals.”

Jerry Carlson,a Niles special event planner, has hired Heisler to create drinks for several of his clients.

“It makes the event more fun, interactive and memorable, and adds a unique twist,” Carlson said.

Mixed MetaPours also creates personalized drinks people can gift to their friends and family. Heisler recently created Once, Twice, Three Times a Bubbie for her cousin, Sharon Rosenblum.

“I had just become a grandma for the third time, and Cheryl knows my drink of choice is vodka, so she created this for me,” said Rosenblum of the cocktail that includes vodka, coffee liquor and Limoncello. “It’s tart, it’s strong and one is enough. I love it. I feel special having my own drink.”

“Cheryl’s passion is extremely evident,” Carlson said. “She’s got a fun spirit, and she’s really great at taking a client’s vision and turning it into a drink people remember.”

Heisler will be hosting a mixing demo at Williams Sonoma in Highland Park Sept. 8, from 6-8 p.m.

Mixed MetaPours

(312) 613-7499

mixedmetapours.com

0 Comments

Modal